Continued from “The Solopreneur’s technology stack – tools to run your coaching business: Part One”.
Continued from “The Solopreneur’s technology stack – tools to run your coaching business: Part One”. In part one, Gareth shares his methods for ‘client record-keeping’ as well as how he manages his finances using technology. In part two, read on how Gareth manages his marketing and business automation.
My business development comes mainly through word of mouth and referrals, and my online presence exists mainly to help potential clients check me out at the early stages of our relationship, rather than to generate leads. So, I don’t have sophisticated drip email campaigns, lead magnets, automated webinars and so on. A small industry has built up around these tools and integrating them with paid advertising on Facebook and LinkedIn.
I imagine that most Meyler Campbell coaches are playing at the high-end, boutique end of the coaching world and I’m skeptical as to the efficiency of these automated approaches. If you’ve had success with them, I’d love to hear from you!
In the meantime, I have a simple one-page website and blog which I made myself using WordPress. WordPress itself is free; I use the following:
- Website hosting with 1&1 Ionos – £6/month
- A professional WordPress template from Themify – one-off charge of $40
- Google Analytics to report on website traffic, sources etc. – free
To read the full article on Meyler Campbell Connected, click here: The Solopreneur's Technology Stack: tools to run your coaching business: Part Two
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